This was the Agenda from 2017. Interested in becoming a speaker at the 2018 event? Email for speaker opportunities.

Wednesday 2 August 2017

15:00 Arrival and Registration

17:00 Event activity - teambuilding supplied by Right Angle Events, with tours, food and drink at Manchester United Stadium


Thursday 3 August 2017

08:00 Registration Opens


09:00 Chair's Opening Remarks


09:10 Introduction to Manchester Central

Shaun Hinds, CEO, Manchester Central


09:15 Living up to the expectations of Millennials

In today's turbulent world, understanding how the event agency world get the best out of our people, old and new, and in particular millennials wanting to make a name for themselves is an interesting time for us all. Ryan Curtis-Johnson, drp (a millennial) and David Preston, Realise (a Silversurfer) will challenge and discuss with you what it takes from both sides to understand how to shape the event industry forward.

Ryan Curtis-Johnson, Head of PR and Marketing, drp

David Preston, CEO, Realise


09:40 Panel Discussion - The Pitch Factor

Back by popular demand; take away from leading brands on the do's and don'ts behind your pitches and what ticks all the boxes for a winning partnership.

Moderator: Calum Di Lieto, Editor, C&IT 

Sarah Lawrence, Events Business Expert, B&Q

Kate Scrafton, Senior Event Manager, BNP Paribas

Elizabeth Conboy, Venue Sales Manager, Manchester Central


10:10 Networking Break


10:30 1-2-1 Meetings/Huddles

Please refer to your personalised meeting agenda for the following options:

  • Meet with key suppliers specifically tailored to your needs during meticulously planned 1-2-1 business meetings designed to help you make new contacts, form lucrative relationships and  drive your events forward.
  • Join leading brands and agencies in an intimate campfire setting as they highlight their latest campaigns and share their challenges.


12:10 Are you ready to go paperless?

75% of millennials are willing to pay more for eco-friendly offerings and your event is no exception. Hear from a selection of panellists on their journey to a paperless event and how they've adapted to this shift in the market.

Calum Di Lieto, Editor, C&IT Magazine

Marjory Brown, Event Director, The Appointment Group

Leah Gyngell, Account Manager, mdgroup


12:40 Untapped and unexpected: the latest destination discovery for the MICE market

With an ever increasingly accessible world, are there untapped destinations still out there? Do perceptions play a large part in sticking to the tried and tested versus off the beaten track? Learn from industry experts about their experience and journey of discovery to explore a new and exciting offering for the MICE industry, in a country you would least expect.

Katrina Rannard, Design Director, BI Worldwide

Teresa Allen, Project Executive, BI Worldwide


13:00 Lunch


13:50 Pre arranged 1-1 meetings

Please refer to your personalised meeting agenda


15:30 Networking Break


15:50 Pre arranged 1-1 meetings

Please refer to your personalised meeting agenda


17:05 C&IT Case Study - Google for Education

Hear from a leading agency on what it takes to deliver a ground breaking event and how they tackled key challenges that event managers face on a daily basis.

Matthew Rickard, Operations Director, WONDER London


17:25 Day Two Closing Remarks

17:30 Optional Manchester Central Show Arounds

Meet at registration desk in Charter Foyer

19:00 Gala Dinner at The Monastery


Friday 4 August 2017

09:00 Optional Manchester Central Show Arounds

Meet at registration desk in Charter Foyer

09:45 Welcome to Agency Forum Day Three


10:00 The future of social media and event technology

As ideas, apps and innovations continue to explode on to the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience and new ways to encourage social sharing. Find out how technology will change the way attendees consume content and how to create memorable moments for attendees.

Thomas Knights, Head of Agency Partnerships EMEA, Cvent


10:20 Networking Break


10:40 Pre arranged 1-1 meetings

Please refer to your personalised meeting agenda


12:20 How to take your business to the next level

With industry trends changing so rapidly, how do we keep up simultaneously whilst growing our businesses? Hear from small and large agencies on what challenges they've faced to grow their business from the ground up.

Dan Walker, Head of Content, Ashfield Meetings & Events

Richard Flaherty, Director, Banana Kick

Sam Gill, Founder, Story Events


13:00 Closing Remarks


13:05 Lunch and Event Close

 13:30 Optional Manchester Show Arounds

Meet at registration desk in Charter Foyer


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