Karen Kadin


Managing Director, Brands at Work
Karen is the co-founder of the award-winning British-American live communications agency, Brands at Work.

Together with John Birger, Karen founded Brands at Work in 2010, setting out to address a gap in the market for a different kind of agency. Brands at Work combines the sophistication of big agency strategic thinking, creativity and delivery capability with the more personalised and agile approach to client service of a boutique agency.

Brands at Work won the coveted C&IT Agency of the Year UK prize in 2018 and took home Gold at EVCOM’s Live Awards in 2019. From live events, brand experiences and large-scale launches to employee engagement and cultural change campaigns; Karen has over 20 years’ experience leading transformational communications programmes. She has had the privilege of working with leading multinational corporations across a diverse range of sectors including Healthcare, Professional Services, FMCG and Tech. Her passion is to help companies become better storytellers and in so doing, build strong global brand communities from the inside out.