Peter Lidgey

As the CSO at Elevate Global, Peter brings 25 years of agency experience, specialising in Retail, FMCG, and Sports. His portfolio includes collaborations with renowned brands such as Tesco, Vodafone, Gillette, Samsung, Heineken, FIFA World Cup, and Ferrari F1. Peter currently leads the data intelligence platform ‘Impact’, which uses next-generation data analysis to gauge consumer sentiments towards brands at the critical moment of truth.