Alastair McCall

Director of Content, Fresh Group

Having spent the first part of his career in the theatre, and then as a freelance Content Director, Al has spent the last 5 years evolving the content offering at fresh.
Al’s passion for crafting a human story designed to resonate with a specific audience extends into almost every account at fresh, from working directly with C-suite on corporate events, through to comms campaigns, films and new business proposals.