Dax Callner


As a strategic leader across a number of agencies and the current Strategy Director at physical+digital experience agency Smyle, Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, Dell, Kraft, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events. Dax founded the Experiential Marketing Measurement Coalition (EMMC) and currently serves as its Board President. He is also a musician who regularly performs with his original rock band, Super Jelly.

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