Lucy Nicholls

Visionary CEO and Creative Director of The PS Events Group — a global force in high-end experiential production and elite event consultancy. With a foundation rooted in West End Theatre, Broadway, and global television, Lucy brings a rare fusion of commercial strategy, creative precision, and artistic flair to every project.

Over the years, Lucy's led and consulted on the strategy, creative development, and delivery for some of the world’s most prestigious events. From FIFA and Santander to Hilton, Silverstone, GoDaddy, and the Commonwealth Games, Lucy's work spans ceremonies, VIP hospitality, dinners and Galas, immersive B2B and B2C brand activations, and ultra-luxury private experiences. The PS Events Groups' work is often confidential and simply word-of-mouth — a testament to the trust and discretion they’ve commanded over the last 15 years. 

"Our philosophy is simple: understand the “why” before creating the “what.” We craft environments and narratives that don’t just impress — they connect, influence, and leave a lasting mark. I specialise in designing experiences that speak directly to the psyche of the guest, using emotion, spectacle, and intent to deliver transformational results."

The PS Events Group is supported by two sister companies:

The Prop Store/ Production Styling – for high-end theming, styling, and prop hire.

The Performance Specialists –  The elite in-house talent agency, built from years of global connections. From Cirque du Soleil credited artists and West End stars to iconic keynote speakers, high profile celebrities and emerging entertainment concepts — they create and deliver what others can’t imagine.

Alongside a world-class internal team of designers, directors, producers, and technicians, they also consult for agencies and corporates globally — injecting bold creative strategy and discreet delivery into existing event frameworks or white-labelling when needed.