Boasting over 15 years agency experience, Phil is a highly creative and experienced specialist in interactive content and production. Phil began his career by designing special effects for TV, film and live music. Notable projects include several world tours for Katy Perry and the production of the iconic rings of fire for the London 2012 Olympics opening ceremony, as well as working with brands such as Burberry, PepsiCo and Nike. Phil creates digital, technology-based immersive experiences, from initial strategy, research & development through to prototyping unique products, activations and tools. Phil is passionate about providing maximum engagement to audiences via the the full spectrum of emerging and innovative technologies.