Founder and Group Executive Director, Smyle
Rick oversees the growth strategy of Smyle Group. It owns leading creative agency Smyle, that delivers live, hybrid and virtual experiences for some of the top global brands and organisations in a range of sectors including IT, Telco and Media. It has won UK Event Agency of the Year award a record 7 times in the last 13 years – including in 2020/21 at the Campaign Experience, DRUM, EVCOM and C&IT awards – a first for any agency.
Rick also founded the One Industry One Voice coalition in August 2020 that aims to use a clear unique mandate of cross representation and collaboration across all the core sectors of the events industry, for the first time – Business Events, Exhibitions, Music, Sport activations, Arts/Charity/Cultural events, Festivals/Shows and Weddings.