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Our Agency Forum was back in London this year and was bigger than ever!
C&IT's flagship event, Agency Forum is the annual gathering for senior event professionals from the agency world. By attending, you got the latest trends, heard interesting, unique and above all useful content, which you could take away and apply to your own events. You heard from some of the most senior event figures from both agencies and brands who discussed the key challenges and issues facing the events industry through a series of huddles and panel discussions. 

We brought together the most useful connections between senior event organisers and industry-leading suppliers just for you. We connected delegates with those who could help through 1-2-1 meetings with experts specialising in the areas they wanted to know about. 

Agency Forum comprised of off-site networking activities, content and educational sessions, pre-arranged 1-2-1 meetings, huddle debates and a fabulous Gala Dinner 

There wasn't a better forum to attend this year! 

WAS AGENCY FORUM FOR YOU?


WHAT PEOPLE GOT FOR ATTENDING

  • Complimentary accommodation
  • Full access to all of the content sessions 
  • A selection of pre-arranged 1-2-1 meetings with leading suppliers 
  • Multiple opportunities to network with fellow delegates, cutting-edge suppliers and speakers
  • Meals and refreshments throughout the event
  • A place at the gala dinner and drinks reception

DID YOU QUALIFY?

If you were a senior event or brand experience professional with the purchasing power of at least £500,000, then you could apply for your complimentary place. 

Applying was FREE, only took a few minutes and this Forum brought big rewards which made all the difference to the delegates and the organisation they worked for. 

2018 VENUE


This year's Forum will be hosted at The Barbican

This year's Agency Forum was held at the Barbican: 

Barbican is Europe’s largest purpose-built not-for-profit arts and events venue. Situated in the heart of the City of London amongst famous historical landmarks such as St Paul’s Cathedral, the centre offers a wealth of space for conferences, exhibitions, banquets and corporate entertainment for 10-2,000 people. 

With two world-class concert halls, a theatre, two galleries and three cinemas, multiple unique and inspiring banqueting and reception spaces and a variety of flexible conference rooms the Barbican has a program of unrivalled variety with 2,500 events per year.

Created to support and contribute to the Barbican’s future success the Business Events team offer the complete event solution. Combining the ability to draw upon the wealth of resources available to a world-class arts centre to create unique offerings such as corporate training and teambuilding programmes along with state of the art technical facilities, renowned catering and a wealth of event support available to bring together the Barbican’s expertise in three very different areas – the arts, creative learning and corporate business – to create a unique, all-inclusive business events offering and an environment where people really do perform at their best!

"Having solid agency relationships in place are absolutely vital to the success of our business. We work closely with our agency colleagues to ensure their clients needs are met and exceed and we take pride in the great working relationship we have with them. Hosting the C&IT Agency Forum will enable us to further develop and cement those relationships whilst looking forward to continued successful business relationships." - Barbican

TESTIMONIALS


“C&IT seemed to really hit the mark with this forum, they seem to effortlessly blend location, content, network and suppliers into a friendly, inspiring and dynamic event. If there is only one industry event I ring fence in the diary, it’s this one! I look forward to next year!” - Director, Crescendo
“A fabulous opportunity to network, learn and do business – a must within the event industry for agency professionals” Event Manager, The Pull Agency – Pull Events
“Great opportunity to see excellent venue options. In particular, the Wembley tour and evening was a treat. Good networking” Creative Producer/Communication Manager, Juice Live Communications
“It just works, it’s a great event and worth attending! Lot’s of time & effort behind the scenes makes the event run like clockwork – I will definitely be coming back next year” Business Development Manager, Wildgoose
“Fantastic opportunity to share best practice and experiences with industry colleagues” Head of healthcare account management, Zibrant

2018 ACCOMMODATION


This year's Agency Forum accommodation was: 

The Meliá White House Hotel was built in 1936 and was originally launched as The White House luxury apartments. The hotel’s building still preserves its architectural value as a prime example of late 1930s architecture. An eclectic style where contemporary design meets classic. Situated in the heart of London, in a prestigious area of Regent’s Park, the hotel is within close proximity to major tourist attractions and the city centre. This 4-star deluxe hotel has 581 rooms, 112 apartments, a collection of meeting rooms, restaurants, a bar with a terrace, fitness centre and an executive lounge.

2018 AGENDA


Last year's Agency Forum had loads of great content. Please view for yourself

Day 1

15:00 ARRIVAL AND REGISTRATION AT HOTEL

17:00 EVENING ACTIVITY : The Trading Floor
’Buy buy buy’ , ‘sell sell sell’, experience the buzz, the intensity and the high stakes competition of the Trading floor. Rival syndicates take all the risks, make all the decisions and use their intuition to succeed in a high energy game of buying low and selling high. Teams must buy and sell shares from 10 different companies across global industries. Daily news updates will have dramatic effects on the market. How will syndicates interpret the information and work as a strong unit to avoid investing unwisely?

Day 2

08:30 REGISTRATION OPENS, TEA & COFFEE SERVED

09:00 CHAIR’S OPENING REMARKS

09:10 OPENING REMARKS FROM THE BARBICAN

09:15 THE CHIEF MARKETING OFFICER
Hear from a CMO on why events are included in their corporate marketing strategy and what is expected of an agency in order to deliver success for the business. In this session, Rich Wilson will talk through how Relative Insight uses data to drive decision making and how events and subsequently event agencies have become a very important part of his business strategy. He will cover how sales and brand recognition are key objectives; where his priorities lie in these business-critical areas; and how he measures success.
Rich Wilson, CMO at Relative Insight

09:40 PANEL DISCUSSION: EVENT SAFETY - WHO ARE YOU RESPONSIBLE FOR?
Recent criminal attacks have shown the importance of proper event safety and security planning, and the value of effective emergency response. Sporting events, festivals, conferences, and exhibitions, by their very nature attract crowds and may also become targets for crimes such as theft, robbery, assault, harassment and terrorism. During this discussion, understand the correct measures for event safety and risk management and how to prepare for emergencies/crisis management?
Christina Gilbert, Head of Operations, Small Planet Group
Dave Greaves, Managing Director, Make Happen
Ben Hoeksma, Account Director, BCD Meetings and Events

10:10 NETWORKING BREAK

10:30 PRE ARRANGED 1-1 MEETINGS/HUDDLES

12:10 PANEL DISCUSSION: EVENT TECH 3.0
The rise of technology is something we cannot ignore, but to what lengths should we be pushing for more tools and technology delivered at our events? How do we push it to the next level and ensure that we are not losing that human touch with our audiences? In this discussion, we will talk about: Using tools to add value to events without losing human touch; fresh technology ideas such as facial recognition; chatbots; live streaming; and disruptive technology such as AI, VR, AR.
Alexander Bright, Managing Director, Audience
James Maclay, Managing Director, AOK Events
Rob Brazier, Director, Rapier Group

12:40 INCENTIVE TRAVEL: BUILDING LEGACY WITH CSR
Incorporating CSR into an incentive travel program is becoming more and more popular as it helps strengthen bonds among your employees, gives back to the communities and destinations you visit and creates truly authentic experiences. Elliott Grant, Director of Incentives at Top Banana, will talk about how to build corporate legacy by including CSR activities in your incentive itinerary.
Elliott Grant, Director of Incentives, Top Banana

13:00 LUNCH AND NETWORKING BREAK

13:50 PRE ARRANGED 1-1 MEETINGS/HUDDLES

15:30 NETWORKING BREAK

15:50 PRE ARRANGED 1-1 MEETINGS/HUDDLES

17:05 C&IT Award Winner
Hear from a C&IT Award winner on what it takes to deliver a ground breaking event! Rapport, The People Activation Agency have smashed the charts in the last couple of years in award winning events, in this session find out what their top strategies are and how you can also achieve best in class.
Abigail Humayun, Co-founder, Rapport: The People Activation Agency
Ellie-May Pennington, Client and Activation Lead, Rapport: The People Activation Agency

17:30 END OF DAY ONE

19:00 DRINKS RECEPTION FOLLOWED BY GALA DINNER AT ONE MARYLEBONE

Day 3

09:45 OPENING REMARKS

10:00 EXCLUSIVE SNEAK PEEK: C&IT STATE OF THE INDUSTRY REPORT
C&IT surveyed and interviewed around 150 UK event agencies and corporate event planners to create its annual snapshot on the issues of the moment. In this session, we’re giving you a sneak preview of the C&IT State of the Industry Report, providing analysis on trends and challenges in the UK events industry.

Calum Di Lieto, Editor, C&IT Magazine

10:20 NETWORKING BREAK

10:40 PRE ARRANGED 1-1 MEETINGS/HUDDLES

12:20 PANEL DISCUSSION: RECRUITING AGENCY TALENT
Recruitment/talent acquisition is one of the top challenges in the MICE industry according to event agencies, and this continues to cause headaches for employers year on year. In this panel, panelists will talk about staff retention, motivation and the challenges facing the events industry when it comes to recruiting the right talent.
Pamela Benitez, Head of Events, Paragon
Rob Roffey, Managing Director, Hampton Medical Conferences Ltd
Ben Cole, Head of Event Development, Inside Track
Tracy Lavin, CEO & Creative Event Designer, Tracy Lavin Events

13:00 CHAIR CLOSING REMARKS

13:10 LUNCH & DEPARTURE

The Trading Floor


(1st August Evening Activity)

What will you have to do?

The TeamBuilding exercise was The Trading Floor experience. Heres a little info about it: 

Teams will have to use ALL the information given to them in order to make good decisions under a time-pressured marketplace that is ever changing. It is important that individuals can communicate well ,as information gathered by each role will directly effect the direction the team takes. Being able to adapt to changes will be important for success .....can they improve their strategy, can they bounce back.

Key Team benefits

- Communication
- Decision Making
- Adapting to change
- Project Management
- FUN FUN FUN

2018 GALA DINNER


One Marylebone
Venue for Agency Forum 2018's Gala Dinner: 

Built-in 1826 on its own ‘island’ in the heart of the capital, One Marylebone opened its doors in 2008 and quickly rose to become one of the leading event spaces in Central London. 

Beautifully refurbished to the original designs of Sir John Soane, the historic building was the first venue to open under the luxurious One Events portfolio. Comprising of two floors and large garden, the building can accommodate standing receptions for 800 and sit down dinners for 350. 

The venue is one of London’s most flexible and unique, hosting a multitude of events from product launches, Christmas parties, and fashion shows to award dinners, conferences and weddings.

The Ned


Wednesday Activity venue
Agency Forum 2018's networking evening venue: 

London-based Soho House & Co and New York’s Sydell Group joined forces to open The Ned in May 2017. Set in the former Midland Bank building, the property was designed by Sir Edwin 'Ned' Lutyens in 1924. The space includes ten restaurants, 17 bars, 250 bedrooms, six Grade I-listed meeting rooms and two outdoor terraces available to hire and ‘Ned’s Club’, where members have access to a rooftop pool, gym, spa, hammam and late-night lounge bar in the bank’s original vault.

SUPPLIERS


Returning in 2019, C&IT Agency Forum connects agencies and suppliers who are driving the industry forward.

To get involved in next year's and help shape content sessions or get the most of a 1-2-1 meetings package, contact Katurah Horton at katurah.horton@haymarket.com

SPEAKERS


If you're interested in speaking at our Agency Forum 2019, we'd love to hear from you. Email jennifer.pham@haymarket.com for speaker opportunities.

AGENCY FORUM 2017


LAST YEAR WAS A HUGE SUCCESS AND THIS YEAR IS SHAPING UP TO BE EVEN BETTER. HERE ARE SOME PICTURES FROM 2017

CONTACT US


IF YOU HAVE ANY QUESTIONS, CONTACT OUR TEAM AND THEY WILL BE ABLE TO HELP
General Enquiries
Melanie Sawbridge-Tookey
0208 267 4161 
For speaker enquiries: 
Jennifer Pham
Sponsorship Opportunities:
Robert Aldhouse 
0208 267 4755